Work
design, collaboration, creativity
It’s hard to sum up 11 years of design into one page, but this is a selection of projects that reflect what I love most about the work—bringing clarity, creativity, and story to life through design.
From full brand identities to digital campaigns and large-scale event systems, each of these pieces represents a thoughtful mix of strategy, collaboration, and craft. Some were solo projects, others were built alongside amazing teams—but all were approached with care, curiosity, and a desire to make something that really worked.
This isn’t everything I’ve done, but it’s a snapshot of how I think, how I work, and what I bring to the table.
And if you’re wondering—yes, I had fun making all of it.
Industrial Design Conference
When the Industrial Designers Society of America (IDSA) needed a full brand identity for their International Design Conference, they brought me in to create something bold, fresh, and flexible—something that could stretch across every touchpoint, from websites and signage to social media, merchandise, name tags, slide decks, and beyond.
The challenge? Industrial design is a wide-ranging, hard-to-define field—and the conference branding needed to capture that spectrum without falling into repetition or past design patterns. I created a system of gradient-based icons that symbolized both the expansive nature of the discipline and the energy of the host city. The result was a modern, vibrant visual identity that felt simple, unique, and totally fresh.
The conference branding received incredible feedback from attendees, and even more meaningfully—it set a new creative standard for future events. I designed the system to be easily adapted for future years, giving the IDSA team flexibility while maintaining a strong brand presence. Personally, I walked away with a reminder that adaptability and creative clarity can absolutely coexist—even on a massive, high-pressure project like this.
Brand Identity
Visual Design
Event Collateral
IDSA Women in Design
When IDSA launched its Women in Design (WID) initiative, they needed a branding system that could unite chapters across the country while still aligning with the core IDSA identity. The goal? To create space for women and women-identifying designers to be seen, heard, and celebrated in a historically male-dominated field.
The challenge was striking the right balance—something distinct enough to represent this vibrant, growing community, but flexible and familiar enough to tie back to the larger IDSA brand. I created a visual identity anchored in the idea of spectrum—a symbol of inclusion, growth, and the wide range of voices within the design community. Each region received its own tailored color palette that echoed its parent IDSA chapter, providing a unified yet personalized feel for every WID group.
The impact was immediate. The project was completed three months ahead of schedule and became the launchpad for multiple WID chapters to establish their own presence—through social media, events, meetups, and even podcasts. Watching each region take the identity and run with it was incredibly rewarding. This project reminded me of how intentional design can empower community, amplify voices, and make room at the table for everyone.
Brand Identity
Regional Design Systems
Inclusive Storytelling